Pop-up Breakfast Bars across NYC and London, product launches, pool parties, garden soirées and two Airstreams touring the US… We’ve had a fun (and busy) few months taking our Chia Pods to the world.
Since March, we’ve been on the road with The Chia Pod Tour: two shiny Airstreams working their way along the east and west coasts of the US, dropping in to music festivals, sporting events, health food fairs and trade shows all over the country to share the good word on Chia Pods.
In June, we launched our new product range over breakfast and lunch at The Standard, NYC, with special guests Adam Melonas (former chef at El Bulli) and The Chia Co founder and CEO, John Foss. June also saw the arrival of Chia Pods in London, which we celebrated with a summer garden party at the Vault Bar, Tower Bridge. This party was the official launch of The Chia Pod Pop-Up Breakfast Bar, which stayed at Tower Bridge until 6 July before relocating to Regent’s Place Plaza, followed by Old Spitalfieds Market.
Back across the Atlantic, we’ve been taking over popular sites in NYC with our Chia Pop Pop-Up Breakfast Bars, too. New Yorkers in Flatiron, Meatpacking and Dumbo districts have been able to stop by and enjoy a healthy summer breakfast, on the go. We also celebrated summer in New York with a Summer Friday Poolside party with our friends at the McCarren Hotel & Pool, in Brooklyn.
In coming weeks, we’re excited to be taking our Chia Pod Pop-Up Breakfast Bar to regional events around London, and to be onsite as an Official Sponsor of The US Open Tennis Championship.
Since March, we’ve been keeping a close eye on our Chia Pod Brand Ambassador, Kelly Slater, as he competes in the ASP World Surfing Championships. As Kelly chases his 12th world champ title, we’ll be dropping in to competitions around Australia and the US over the next few months to show our support.
As summer comes to a close in the northern hemisphere, we’ll be turning our focus back to Australia. Warmer months means more events, more festivals, and more opportunuties for us to meet new friends and share our passion for chia. Keep an eye on our social media channels for updates on when we’ll be coming to an event near you!
Instagram: @thechiaco
Facebook: facebook.com/thechiaco
Twitter: @thechiacompany