The British Nutrition Foundation recommends that adults in the UK should eat 30g of fibre every day, but most people would be unlikely to eat even half that much. Fibre plays an essential role in our digestive, heart and skin health, which is why we’re getting behind #FibreFebruary this month and encouraging you to up your fibre intake!

Fibre is a type of carbohydrate found in plants like fruits and vegetables, as well as grains and seeds like chia, oats and barley. Here are 8 reasons why we love fibre, and why you need to make it a priority in your daily diet ASAP:

1. Reduced risk of Type 2 Diabetes
Many studies have shown the connection between fibre consumption and a decreased risk of Type 2 Diabetes. Researchers attribute this to the fact that fibre not only helps keep blood sugar levels steady, but it also helps in healthy weight management. 

2. For a healthy heart
Did you know that with every 7 grams of fibre you consume daily, your chances of developing a heart disease falls significantly? Fibre helps to promote a healthy heart by reducing blood pressure, reducing inflammation, and lowering cholesterol. 

3. Blood sugar control
Soluble fibre has been shown to slow your body’s breakdown of carbohydrates and the absorption of sugar, helping with blood sugar control.

4. Digestive health
Diets high in fibre have been shown to promote healthy gut bacteria, which is key to digestive health as well as reducing the inflammation that causes a host of health issues like arthritis and IBS. A high fibre diet may also lower your risk of developing haemorrhoids.

5. Weight management
High fibre foods tend to be slower to breakdown and more filling than low-fibre foods, so you’re likely to eat less and stay satisfied longer. 

6. Lowers risk of cancer
Evidence suggests that fibre (especially insoluble fibre) has the potential to reduce the risk of certain cancers, particularly bowel cancer

7. Lowers cholesterol
Soluble fibre found in chia, oats, and beans can help to reduce the absorption of dietary cholesterol and reduce the level of bad (LDL) cholesterol

8. Reduces constipation
It’s not something pleasant to talk about, and constipation is even less pleasant to experience… But it is a common issue. Fibre can help make bowel movements softer, bulkier and more regular, relieving constipation.

Looking to increase your fibre intake? Take advantage of our current promotions! Until 26 February, get £1 off The Chia Co. Chia Shaker at Sainsbury’s or visit Boots (northern stores) to enjoy half price on the 150g and 10pc Chia Shot pack.